• iQ.958 HiPRO: SPACE-AGE CRANE DOES IT ALL – AND MORE

    HIAB iQ.958 HiPRO

    The HIAB iQ.958 HiPRO is the first of HIAB’s future-forward intelligent truck-mounted articulating cranes. One of the most impressive and novel things about its iQ series, and evident in this model, is the shape of the boom. Extensions (eight plus a super-powered jib we’ll talk more about) are 12-sided, bullet-shaped dodecahedrons. This V12-Power Boom is […]

  • THE FIRST HIAB CRANE – THE FIRST OF MANY

    hiab 190 on truck widescreen

    With over half a million HIAB truck cranes delivered to customers in more than 120 countries, it’s easy to forget that number started 79 years ago with just one – the HIAB 190. So we were excited to come across these HIAB images and promotional graphics from the 1940s. HIAB founder Eric Sundin began work […]

  • CAN WE BE FOSSIL-FREE? MULTILIFT IS GOING THERE.

    The concept of being ‘fossil-free’ evokes a wide spectrum of views, from strong advocacy to eliminate them completely to equally loud voices seeking to maintain fossil fuels for economic stability or to transition slowly away from them. That said, it has been proven beyond a shadow of a doubt that burning fossil fuels is the […]

  • HIAB IS GROW-”ING”

    You may not have heard of ING cranes, but you may hear more about them in the future. They’ve recently been acquired by our very own HIAB. Like HIAB, they are the leading manufacturer of truck-mounted cranes in Brazil, ING is ISO 9001-certified and known for its technology, innovation, environmental and social responsibility. It’s a […]

  • RHINOS AND ELEPHANTS AND BEARS. OH MY!

    We have an affinity for animals. Our company is branded with a polar bear. Our major brand, HIAB, sports an elephant as its logo. While a polar bear to represent Atlas Polar seems pretty obvious, you might question the elephant. Or not, if you’re graphically inclined (think trunk and boom) or know a bit about […]

  • A Eurêka Victory for Multilift and Gamotech?

    Multilift and Gamotech

    Gamotech Canada has been making headlines in Quebec lately. They have been named a finalist for the 2025 Eurêka Awards in conjunction with a new equipment concept that utilizes a Multilift XR7 XL truck-mounted hooklift. Watch the news video here. Gamotech designs, manufactures, and distributes portable zero-carbon-emission power units that provide clean power for mobile […]

  • DEALER PROFILE: HITE SERVICES LTD.

    HITE Services Ltd

    HITE has been servicing HIAB truck-mounted cranes almost as long as they’ve been in business. Founders Ritchie Castonguay and Luc Bidal brought years of experience as equipment inspectors when they launched HITE Service Ltd. in 1997. Since they retired several years ago, HITE employees have carried on their legacy of knowledge, experience and outstanding customer […]

  • MEET HFS: FAMILY BUSINESSES SHARE A LOT IN COMMON

    Family businesses hold a special place for us—the pride, the traditions, the unique challenges. So, an opportunity to have a chat with Colin Humphrey, owner of one of Atlas Polar’s many family-owned authorized service dealers, is a treat. Humphrey Fleet Services (HFS), our local Moffett service dealer in Stratford, Ontario, is one of those. Jim […]

  • ALL ABOARD BSIA: FIRST STOP ML-TRUCK EQUIPMENT!

    All aboard! First stop: ML-Truck Equipment! BSIA members fueled up, fed their curiosity and recently got hands-on at ML-Truck Equipment, the first stop on their Fall 2025 West Coast Tour. What a way to kick off the morning! Approximately 30 BC building supply retailers and wholesalers were met with much-needed coffee, doughnuts, muffins and a […]

  • ML-TRUCK EQUIPMENT: SO MUCH TO CELEBRATE

    ML-Truck Opening

    It’s been a crazy-busy few months for our Atlas Polar family. The team at ML-Truck Equipment were swimming in the thousands of details and decisions needed for their new custom-built sales and service centre—all while keeping all the balls in the air, managing the day-to-day business of selling and servicing HIABs, Moffetts and Multilifts and […]