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NEWS & STORIES
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THE SHARED VALUE OF SUPPLIER RELATIONSHIPS
We’ve built our reputation as Canada’s #1 truck-mounted equipment sales and service business for close to 90 years. That success is at the feet of our truck-mounted brands: HIAB, Moffett, and Multilift; our people: sales reps, technical staff, parts people, service people, and support staff; and, most importantly, our customers....
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INNOVATIVE IDEAS FEED CHANGE AND FIND SOLUTIONS FOR IT
Innovation is about pursuing ideas for positive change – and we surely need that. It's often the driver for start-ups and entrepreneurs and at the core of long-standing successful businesses. Innovations are great ideas that tend to pay homage to other great ideas that came before them. They're sparks that...
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HIAB IS GROW-”ING”
You may not have heard of ING cranes, but you may hear more about them in the future. They’ve recently been acquired by our very own HIAB. Like HIAB, they are the leading manufacturer of truck-mounted cranes in Brazil, ING is ISO 9001-certified and known for its technology, innovation, environmental...
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A Eurêka Victory for Multilift and Gamotech?
Gamotech Canada has been making headlines in Quebec lately. They have been named a finalist for the 2025 Eurêka Awards in conjunction with a new equipment concept that utilizes a Multilift XR7 XL truck-mounted hooklift. Watch the news video here. Gamotech designs, manufactures, and distributes portable zero-carbon-emission power units that...
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DEALER PROFILE: HITE SERVICES LTD.
HITE has been servicing HIAB truck-mounted cranes almost as long as they’ve been in business. Founders Ritchie Castonguay and Luc Bidal brought years of experience as equipment inspectors when they launched HITE Service Ltd. in 1997. Since they retired several years ago, HITE employees have carried on their legacy of...
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MEET HFS: FAMILY BUSINESSES SHARE A LOT IN COMMON
Family businesses hold a special place for us—the pride, the traditions, the unique challenges. So, an opportunity to have a chat with Colin Humphrey, owner of one of Atlas Polar’s many family-owned authorized service dealers, is a treat. Humphrey Fleet Services (HFS), our local Moffett service dealer in Stratford, Ontario,...
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ALL ABOARD BSIA: FIRST STOP ML-TRUCK EQUIPMENT!
All aboard! First stop: ML-Truck Equipment! BSIA members fueled up, fed their curiosity and recently got hands-on at ML-Truck Equipment, the first stop on their Fall 2025 West Coast Tour. What a way to kick off the morning! Approximately 30 BC building supply retailers and wholesalers were met with much-needed...
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ML-TRUCK EQUIPMENT: SO MUCH TO CELEBRATE
It’s been a crazy-busy few months for our Atlas Polar family. The team at ML-Truck Equipment were swimming in the thousands of details and decisions needed for their new custom-built sales and service centre—all while keeping all the balls in the air, managing the day-to-day business of selling and servicing...
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MOFFETT PULLED AT THE PLOUGHING CHAMPIONSHIPS
Moffett truck-mounted forklifts are popular everywhere and in nearly every industry, from agriculture, horticulture and landscaping to home retail and wind farms. We’re used to seeing them on construction job sites and happily piggybacking on the backs of trucks and trailers. They also stand out doing some unusual things (like...
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WHY CUSTOMERS KEEP COMING BACK TO GERRY’S
Customers keep coming back to Gerry’s. HIAB, Moffett and Multilift customers in the London area can now find out why. Gerry Wardle grew up around vehicles. He was a licensed mechanic in Cheshire Crewe, near Manchester, England—a major railway town and home of the Bentley Motors factory. So, in 1967,...
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MORE ‘BEST OF’ EQUIPMENT IS EVEN BETTER FOR ARW CUSTOMERS
What’s better for customers in our Western provinces than adding a whole new range of ‘best-of’ truck equipment to Canada’s best-selling truck-mounted brands? “It’s as good as it gets,” says Trevor Steinke, ARW Truck Equipment’s General Manager. “Adding NRC towing and recovery equipment complements our HIAB, Moffett and Multilift brands,...
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MOFFETT’S NEW ‘FACTORY OF THE FUTURE’ IS IN SIGHT
We’re pretty excited that Moffett’s ‘Factory of the Future’ is finally in sight! Moffett first announced plans for its global manufacturing, innovation and R&D hub in Dundalk, Ireland, in 2021, funded by a €50 million investment from HIAB. The new facility is finally at the permit phase, with a decision...