HISTORY

  • THE FIRST HIAB CRANE – THE FIRST OF MANY

    hiab 190 on truck widescreen

    With over half a million HIAB truck cranes delivered to customers in more than 120 countries, it’s easy to forget that number started 79 years ago with just one – the HIAB 190. So we were excited to come across these HIAB images and promotional graphics from the 1940s. HIAB founder Eric Sundin began work […]

  • RHINOS AND ELEPHANTS AND BEARS. OH MY!

    We have an affinity for animals. Our company is branded with a polar bear. Our major brand, HIAB, sports an elephant as its logo. While a polar bear to represent Atlas Polar seems pretty obvious, you might question the elephant. Or not, if you’re graphically inclined (think trunk and boom) or know a bit about […]

  • 87 YEARS YOUNG AND GOING STRONG

    87 YEARS Atlas Polar

    More than 87 years ago, in 1938, Atlas Polar committed to focusing on what our customers need to get the job done. From simple beginnings, where we pioneered equipment developed to improve productivity and safety for Canadian farmers, we continued to grow and expand. We looked for ways to improve Canadian businesses and industries beyond […]

  • HOLD YOUR HORSES! IS THAT A HIAB?

    When your logo is a polar bear, odds are you have an affinity for animals. So we were pretty tickled to see this article in the Shropshire Star showing firefighters using a HIAB crane to rescue a horse in Shifnal. The horse had collapsed near Bonemill Lane, and an Amber Watch was sent out to […]

  • Moffett Presents ‘Dancing Forklifts’

    I’ve heard of dancing bears and dancing ponies, but dancing forklifts? HIAB and Moffett have always been known for their reliability, innovation, high quality and high performance. They’re also known for some of the slickest, most innovative industrial videos you’ll come across – always compelling, informative and well-edited, about what you’d expect from the leading […]

  • €50 MILLION MOFFETT FACTORY OF THE FUTURE GREAT NEWS FOR CANADA

    In 1986, HIAB launched a three-wheeled all-wheel drive compact forklift that could be transported on the back of almost any truck or trailer and took up no loading space. The Moffett Mounty revolutionized the transportation industry and forever changed the way we made materials deliveries. Atlas Polar introduced the Moffett truck-mounted forklift to Canada shortly […]

  • WELL-DESERVED PUBLICITY FOR ML-TRUCK EQUIPMENT

    WELL-DESERVED PUBLICITY FOR ML-TRUCK EQUIPMENT

    It’s easy for us to talk about HIAB. We introduced the first HIAB articulating crane to Canada in 1953 and have been partnered with them as their exclusive Canadian distributor ever since. It’s also easy for us to sing the praises of our Canadian dealers. It’s less common for a well-respected industry magazine to put […]

  • ML-Truck Named Authorized HIAB dealer in B.C.

    ML-Truck Equipment Logo

    When two of the industry’s leading equipment companies combine to launch a new venture in British Columbia, it’s pretty exciting news. Atlas Polar has joined forces with MasonLift to launch ML-Truck Equipment Ltd., the authorized truck-mounted sales and service dealer network in the province for HIAB cranes, Moffett forklifts and Multilift. Launching in Abbottsford, B.C. […]