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NEWS & STORIES
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MOFFETT’S LATEST DELIVERY WILL MAKE YOU GREEN WITH ENVY
Did you know that different sports and sports organizations play on different kinds of surfaces? Or that they have contracted specifics for those surfaces? Or that sod and turf are two different things? Neither did we—at least not until Moffett truck-mounted forklifts made a special delivery to Toronto’s BMO Field...
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CELEBRATING ML-TRUCK EQUIPMENT: WE LOVE SEEING OUR DEALERS SUCCEED
We’re always happy to see our Atlas Polar family of companies do well. We know there’s a great staff, great product and great customers behind it. We’re particularly happy to celebrate ML-Truck Equipment’s latest news, carrying on a 50-year tradition with exceptional service and Canada’s most popular brands with a...
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HOLD YOUR HORSES! IS THAT A HIAB?
When your logo is a polar bear, odds are you have an affinity for animals. So we were pretty tickled to see this article in the Shropshire Star showing firefighters using a HIAB crane to rescue a horse in Shifnal. The horse had collapsed near Bonemill Lane, and an Amber...
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OUR DEALERS MAKE YOU WORK-READY ACROSS THE COUNTRY
Judging by the response to our social media posts, we’re sure you’ve spotted at least some of the myriad work-ready HIAB crane, Moffett forklift and Multilift truck packages rolling off the lot at Atlas Polar. You’ve undoubtedly seen them hard at work on the job sites across Ontario. But did...
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DEALER BLOG: WINDSOR TRUCK MAINTENANCE
Our dealers are some of the most interesting people. We respect, admire and genuinely like all our Atlas Polar dealers, many of whom have relationships with us you can count in decades, not just years. But no matter how long we have been talking and working together, sharing lunches or...
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SPOTLIGHT ON OUR DEALERS: BARTON TRUCK CENTRE
Many companies talk about the importance of their people and partners – and we are no different. Our staff, dealers and customers play a big part in helping us to remain Canada’s number-one selling truck-mounted sales and service network year after year. Loyalty and trust are hard to come by,...
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HOW TECHNOLOGY HELPED KEEP A DREAM ALIVE
"I've got the forest in my blood. My dad used to take me with him to work when I was a kid. I knew from the start I belonged in the forest. Well, here I am, with my own truck and forestry crane." Sometimes, a story is so pure and...
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STILL GROWING! NEW LINES FOR OUR WESTERN DEALERS
When our dealers do well, it’s a win-win for all of us. So we couldn’t be happier that ARW, our dealer covering Alberta, Saskatchewan and Eastern BC, is complementing its HIAB, Moffett and Multilift brands with more high-tech, high-performance truck-mounted materials handling equipment. Lift, move, haul – and now tow...