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Atlas Polar
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CAN WE BE FOSSIL-FREE? MULTILIFT IS GOING THERE.
The concept of being ‘fossil-free’ evokes a wide spectrum of views, from strong advocacy to eliminate them completely to equally loud voices seeking to maintain fossil fuels for economic stability or to transition slowly away from them. That said, it has been proven beyond a shadow of a doubt that burning fossil fuels is the […]
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RHINOS AND ELEPHANTS AND BEARS. OH MY!
We have an affinity for animals. Our company is branded with a polar bear. Our major brand, HIAB, sports an elephant as its logo. While a polar bear to represent Atlas Polar seems pretty obvious, you might question the elephant. Or not, if you’re graphically inclined (think trunk and boom) or know a bit about […]
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ML-TRUCK EQUIPMENT: SO MUCH TO CELEBRATE
It’s been a crazy-busy few months for our Atlas Polar family. The team at ML-Truck Equipment were swimming in the thousands of details and decisions needed for their new custom-built sales and service centre—all while keeping all the balls in the air, managing the day-to-day business of selling and servicing HIABs, Moffetts and Multilifts and […]
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MORE ‘BEST OF’ EQUIPMENT IS EVEN BETTER FOR ARW CUSTOMERS
What’s better for customers in our Western provinces than adding a whole new range of ‘best-of’ truck equipment to Canada’s best-selling truck-mounted brands? “It’s as good as it gets,” says Trevor Steinke, ARW Truck Equipment’s General Manager. “Adding NRC towing and recovery equipment complements our HIAB, Moffett and Multilift brands, and significantly expands our reach […]
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SEE YOU AT THE KTC LANDSCAPE SHOW IN AUGUST!
HIAB truck cranes, Moffett forklifts and Multilift hooklifts support so many industries, in so many ways. One of the most popular in Canada is in the green industry of the landscape trades. It’s a sector that’s as diverse as our truck-mounted equipment that serves it. From arborists to horticulturists, nurseries, garden centres and home improvement […]
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87 YEARS YOUNG AND GOING STRONG
More than 87 years ago, in 1938, Atlas Polar committed to focusing on what our customers need to get the job done. From simple beginnings, where we pioneered equipment developed to improve productivity and safety for Canadian farmers, we continued to grow and expand. We looked for ways to improve Canadian businesses and industries beyond […]
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CELEBRATING ML-TRUCK EQUIPMENT: WE LOVE SEEING OUR DEALERS SUCCEED
We’re always happy to see our Atlas Polar family of companies do well. We know there’s a great staff, great product and great customers behind it. We’re particularly happy to celebrate ML-Truck Equipment’s latest news, carrying on a 50-year tradition with exceptional service and Canada’s most popular brands with a shiny new Head Office, sales […]
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G-TECH HEATED HANDWARMER CONTEST
It’s calling for a long, cold, snowy Ontario winter. What could be better than a heated hand warmer – especially when you can win one FREE from Atlas Polar in our G-Tech heated hand warmer contest? We’re giving away one free G-Tech heated hand warmer each month during December 2024 and January, February, March, and […]
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HELPING KTC TO HELP LANDSCAPERS GROW
Landscapers are always great at growing things but sometimes need help growing their businesses. Landscape trades are a big part of our truck-mounted HIAB crane, Moffett forklift and Multilift hooklift business, so anything we can do to help them do that is a good thing for everyone. Knowledge Tree Consulting (KTC) is holding one of […]
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OUR DEALERS MAKE YOU WORK-READY ACROSS THE COUNTRY
Judging by the response to our social media posts, we’re sure you’ve spotted at least some of the myriad work-ready HIAB crane, Moffett forklift and Multilift truck packages rolling off the lot at Atlas Polar. You’ve undoubtedly seen them hard at work on the job sites across Ontario. But did you know our authorized dealers […]