Family businesses hold a special place for us—the pride, the traditions, the unique challenges. So, an opportunity to have a chat with Colin Humphrey, owner of one of Atlas Polar’s many family-owned authorized service dealers, is a treat. Humphrey Fleet Services (HFS), our local Moffett service dealer in Stratford, Ontario, is one of those. Jim […]

All aboard! First stop: ML-Truck Equipment! BSIA members fueled up, fed their curiosity and recently got hands-on at ML-Truck Equipment, the first stop on their Fall 2025 West Coast Tour. What a way to kick off the morning! Approximately 30 BC building supply retailers and wholesalers were met with much-needed coffee, doughnuts, muffins and a […]

It’s been a crazy-busy few months for our Atlas Polar family. The team at ML-Truck Equipment were swimming in the thousands of details and decisions needed for their new custom-built sales and service centre—all while keeping all the balls in the air, managing the day-to-day business of selling and servicing HIABs, Moffetts and Multilifts and […]

Customers keep coming back to Gerry’s. HIAB, Moffett and Multilift customers in the London area can now find out why. Gerry Wardle grew up around vehicles. He was a licensed mechanic in Cheshire Crewe, near Manchester, England—a major railway town and home of the Bentley Motors factory. So, in 1967, when he packed his bags […]

What’s better for customers in our Western provinces than adding a whole new range of ‘best-of’ truck equipment to Canada’s best-selling truck-mounted brands? “It’s as good as it gets,” says Trevor Steinke, ARW Truck Equipment’s General Manager. “Adding NRC towing and recovery equipment complements our HIAB, Moffett and Multilift brands, and significantly expands our reach […]